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Total Refresh – Long-Term Digital Growth & Lead Generation

QPS Digital worked with Total Refresh over a multi-year period to support their digital presence, lead generation, and ongoing marketing needs as the business grew and matured in the Ottawa market.

Project

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Project Summary

QPS Digital worked with Total Refresh over a multi-year period to support their digital presence, lead generation, and ongoing marketing needs as the business grew and matured in the Ottawa market.

This project was not a one-time website build. It was a long-term partnership focused on helping Lucie, the owner of Total Refresh, consistently generate demand, attract qualified leads, and maintain a strong online presence as the business evolved. After many successful years in operation, Lucie was ultimately able to retire, marking the natural and positive conclusion of our engagement.

Project Overview & Challenge

Like many service-based businesses, Total Refresh depended on a steady flow of inbound leads to support daily operations and long-term stability. The challenge was to build and maintain a digital presence that could reliably attract local customers searching for renovation services in Ottawa, while adapting to changes in the business over time.

As the company matured, the website and digital strategy needed to support different phases of the business — from active growth and customer acquisition to sustained demand and long-term brand credibility — without constant disruption or reinvention.

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Build a responsive

Generate consistent inbound leads through the website

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Support

Strengthen local visibility and trust in the Ottawa market

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Scalable

Support ongoing marketing efforts as the business evolved

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Workflow Management

Keep the website current, functional, and aligned with business priorities

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Hosting

Reduce friction between marketing inquiries and customer follow-up

Services Provided by QPS Digital

Over the course of our partnership, QPS Digital provided a range of services tailored to Total Refresh’s needs at each stage of the business:

  • Website design and ongoing updates
  • SEO-focused content and local search optimization
  • Lead generation strategy and conversion optimization
  • Website performance monitoring and maintenance
  • Ongoing advisory support as business goals shifted

Rather than a static solution, the website functioned as a living tool that evolved alongside the business.

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Digital Strategy & Lead Generation Approach

The digital strategy focused on clarity, trust, and ease of conversion. Website content was structured to clearly communicate services, establish credibility, and encourage potential customers to reach out with confidence.

Local SEO best practices were applied to ensure visibility for renovation-related searches across Ottawa and surrounding areas. Over time, refinements were made to content, layout, and calls to action based on real-world customer behavior and business needs.

This steady, practical approach helped Total Refresh maintain reliable demand without relying heavily on short-term advertising or constant campaign changes.

Results & Long-Term Impact

Over many years of collaboration, Total Refresh benefited from a consistent and dependable online presence that supported ongoing lead generation and business stability. The website played an important role in helping the company attract new customers, maintain visibility in a competitive local market, and support day-to-day operations.

Ultimately, after a long and successful career in the renovation industry, Lucie was able to retire. The conclusion of this project reflects a positive business transition — a testament to the longevity of the business and the digital foundation that supported it over time.

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Project Picture

Technology & Build Details

The website was maintained and supported by QPS Digital throughout the engagement, with a focus on reliability, performance, and ease of use. Updates and adjustments were made as needed to ensure the platform continued to serve the business effectively as priorities evolved.

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